SAN DIEGO and NEW YORK, May 29 /PRNewswire-FirstCall/ -- Universal
Music Group (UMG), the world's leading music company, and Qualcomm
Incorporated, a leading developer and innovator of advanced wireless
technologies and data solutions, today announced that UMG will expand its
lineup of direct-to-consumer mobile content and services for music fans by
leveraging Qualcomm's BrandXtend(TM) solution. UMG's mobile offering will
be available directly to consumers through its artist Web and WAP sites, CD
packaging and its GetMusic.com portal.
By leveraging BrandXtend, UMG is opening additional channels of content
discovery and delivery to music fans everywhere, offering an extensive
array of direct-to-consumer mobile products, including ringtones, video
ringtones, wallpapers, artist updates and more from thousands of the
world's most popular artists. BrandXtend will allow UMG to effectively
manage their direct-to-consumer content offering through its comprehensive
capabilities including content delivery mechanisms, campaign management and
robust merchandising tools which include recommendations, bundles, text
campaigns and more. UMG's use of BrandXtend for its direct-to-consumer
mobile offerings is intended to help UMG bring even more exciting, new
content to consumers through the comprehensive promotion and management
tools that the solution provides.
"UMG is committed to providing music fans with even more compelling
interactive opportunities to connect with their favorite artists by
personalizing their mobile devices," said Adam Flick, vice president of
marketing/digital for Universal Music Group Distribution. "Due to the
support we are getting from Qualcomm through BrandXtend, we'll be in an
even better position to extend these artist opportunities and products
across the widest array of available wireless devices. As the demand for
advanced mobile content grows, UMG will continue to lead the way in
adopting the latest technology to offer fans the most dynamic interactive
musical experiences possible."
"A direct-to-consumer mobile content offering benefits everyone from
the end-user to the brand and the operator, by driving revenue streams,"
said Brian Dunphy, senior director and head of brand and affinity relations
for Qualcomm Internet Services. "BrandXtend provides UMG with the tools,
services and flexibility necessary to take their mobile efforts to the next
level with more merchandising and direct marketing tools."
BrandXtend opens new channels for branded media, entertainment, music
and game companies to deliver their content to consumers. A key aspect of
BrandXtend is that it provides end users with a reliable and easy-to-use
platform for the discovery and delivery of compelling mobile content.
BrandXtend is aimed at driving the uptake of mobile content off deck and
Qualcomm has collaborated with major brands to bring exciting, new content
to operators and end-users, while also supporting the growth of Qualcomm's
operator-managed mobile data offerings.
Qualcomm Internet Services enables mobile retailing solutions and
Internet services that accelerate consumer adoption and usage of mobile
data worldwide for its operator, brand & affinity and content provider
customers. BREW(R) and BrandXtend are comprehensive solutions for customers
seeking to bring high-value wireless services to market and enhance the
mobile experience for consumers. Customers also can benefit from a
portfolio of adaptable, modular products that can be used to address
specific mobile retail challenges from general merchandizing to
personalized recommendations.
About Universal Music Group
Universal Music Group is the world's leading music company with wholly
owned record operations or licensees in 77 countries. Its businesses also
include Universal Music Publishing Group, the industry's leading global
music publishing operation.
Universal Music Group's record labels include Decca, Deutsche
Grammophon, Disa, Emarcy, Fonovisa, Interscope Geffen A&M Records, Island
Def Jam Music Group, Lost Highway Records, Machete Music, MCA Nashville,
Mercury Nashville, Mercury Records, Philips, Polydor Records, Universal
Motown Records Group, Universal Music Latino, Universal Records South, and
Verve Music Group as well as a multitude of record labels owned or
distributed by its record company subsidiaries around the world. The
Universal Music Group owns the most extensive catalog of music in the
industry, which includes the last 100 years of the world's most popular
artists and their recordings. UMG's catalog is marketed through two
distinct divisions, Universal Music Enterprises (in the U.S.) and Universal
Strategic Marketing (outside the U.S.). Universal Music Group also includes
eLabs, its new media and technologies division, Bravado, its merchandising
company, and Twenty-First Artists, its full service management division.
Universal Music Group is a unit of Vivendi, a global media and
communications company.
Qualcomm Incorporated (http://www.qualcomm.com) is a leader in
developing and delivering innovative digital wireless communications
products and services based on CDMA and other advanced technologies.
Headquartered in San Diego, Calif., Qualcomm is included in the S&P 500
Index and is a 2008 FORTUNE 500(R) company traded on The Nasdaq Stock
Market(R) under the ticker symbol QCOM.
Except for the historical information contained herein, this news
release contains forward-looking statements that are subject to risks and
uncertainties, including the extent and speed to which BrandXtend is
deployed, change in economic conditions of the various markets Qualcomm
serves, as well as the other risks detailed from time to time in Qualcomm's
SEC reports, including the report on Form 10-K for the year ended September
30, 2007, and most recent Form 10-Q.
Qualcomm and BREW are registered trademarks of Qualcomm Incorporated.
BrandXtend is a trademark of Qualcomm Incorporated. All other trademarks
are the property of their respective owners
Qualcomm Contacts:
Keri Danielski, Qualcomm Internet Services
Phone: 1-858-845-2453
Email: qis-pr@qualcomm.com
Emily Kilpatrick, Corporate Communications
Phone: 1-858-845-5959
Email: corpcomm@qualcomm.com
John Gilbert, Investor Relations
Phone: 1-858-658-4813
Email: ir@qualcomm.com
Universal Music Group Contact:
Peter Lofrumento, Universal Music Group
Phone: 1-212-331-2585
Email: peter.lofrumento@umusic.com
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